10 Important Ideas for Leveraging Department’s Analytics Capabilities

Senior Options Architect

Rob Gioia is a Senior Options Architect at Department. He helps firms stand up and working utilizing Department’s suite of SDKs and merchandise. Previous to Department he labored as a cross-platform cellular purposes developer for a number of years, and makes use of his cellular growth expertise to information shoppers by way of utilizing finest practices and stylish coding options.

Nov 18, 2022


With so many choices at your disposal for gathering information and analytics, it’s straightforward to be overwhelmed by the chances or confused about the place to start. With Department, it’s straightforward. When you’ve built-in our SDK, you possibly can seize a variety of app and internet occasions. With a rigorously deliberate information seize technique, you possibly can collect key insights, enhance the effectivity of your analytics processes, and retrieve the information you want to make knowledgeable choices and enhance ROI.  

However bringing this sort of technique might be sophisticated and stuffed with pitfalls chances are you’ll not see coming. So we are going to attempt to information you thru this course of with a few of our high do’s and don’ts.

First, let’s cowl somewhat about what is feasible with the Department platform.

The place do I begin with Department analytics?

The important thing to getting began with Department is implementing our SDK. With the Department SDK up and working in your app, you instantly achieve entry to some very helpful analytics options akin to:

  • Automated monitoring of app occasions like installs, opens, clicks, reinstalls, and impressions. 
  • Flexibility to trace occasions from Department’s Occasion Ontology together with commerce occasions like buy, content material occasions like fee and share, and consumer lifecycle occasions like login.
  • The aptitude to trace customized occasions, which have any identify you outline and any customized metadata you want to add.
  • Attribution throughout platforms and gadgets. 

For those who leverage Department’s Information Feeds product, then you definately additionally get entry to:

  • Information Integrations. Simply hyperlink to in style analytics platforms like Adobe Analytics and Google Analytics. Department will routinely ahead your app occasions.
  • Occasion Ingestion. For those who observe occasions utilizing Phase or mParticle, you can too carry out occasion ingestion and routinely ahead the occasions you observe in these platforms to Department. 
  • Information Exports. Leverage our suite of knowledge export APIs, together with:
    • Customized Export API
    • Scheduled Log Exports API
    • Question API
    • Combination API
    • Every day Export API

You’ll be able to even export your information into CSV or JSON format utilizing the Department Dashboard or make queries programmatically.

Now, let’s bounce into what NOT to do when leveraging Department’s analytics platform.

5 issues it’s best to NOT do when capturing occasions through Department’s SDKs

DON’T observe each occasion in your app and web site by way of Department

At first, it might sound enticing to arrange monitoring in Department for each occasion your customers take. Nonetheless, that’s pointless. It simply creates additional work on your staff with out including any worth to your reporting. At a excessive stage, it’s best to solely observe downstream occasions that offer you perception into the consumer journey, not each occasion attainable. Additionally it is precious to trace occasions you need to use for advertisements optimization and routinely ahead these occasions through our advert associate integrations. Try our weblog for extra on what occasions to seize utilizing Department.

DON’T observe all occasions as customized occasions

Monitoring normal occasions each time attainable helps preserve your information constant and arranged. It additionally permits you to leverage the predefined filters on the Department Dashboard to see particular occasion groupings.

Department at the moment helps 25 normal occasions you possibly can observe through our SDKs, break up into three classes: commerce occasions, content material occasions, and lifecycle occasions. If the occasion you need to observe isn’t one of many predefined 25 occasions in our Occasion Ontology, you possibly can observe it as a customized occasion. 

Custom events

DON’T manually convert USD to your native foreign money

With Department’s native foreign money function, you don’t want to manually convert U.S. {dollars} to a different foreign money. As an alternative, you possibly can specify one native foreign money to view value and income information. Not solely does this simplify workflows and scale back the possibility for human error, however it additionally lets you match the price and income information you see by way of Department immediately with the marketing campaign information set in your advert community dashboards.

DON’T underestimate the facility of metadata

A Department occasion may have sure metadata fields that offer you extra details about that occasion. Key examples that our prospects usually discover helpful embody:

  • last_attributed_touch_data, which gives details about the call-to-action (CTA) that led to the set up
  • user_data, which provides you perception into which consumer triggered the occasion
  • event_data, which shops prepopulated fields related to that occasion. 
  • custom_data permits you to add any metadata you need within the type of key-value pairs to a Department occasion

DON’T overlook the facility of Journeys good banner occasions

By keeping track of what actions customers are performing along with your Journeys, you possibly can decide which good banners are driving probably the most consumer engagement and conversions. After integrating Department’s Internet SDK, occasions like pageview and internet session begin will likely be tracked routinely. When you combine Department’s Journeys good banners, a number of further journeys-specific occasions are captured by default, together with CTA views, dismissals, and clicks. 

5 stuff you SHOULD do when monitoring occasions through Department’s SDKs

DO use the Scheduled Log Exports API in case you want recurring information exports

In order for you recurring exports of Department information on to your system, then our Scheduled Log Exports API is the precise device for the job. As an alternative of getting to manually run a cron job (automated repetitive job) or one other automated resolution, you possibly can make a question to setup a subscription and even specify the frequency. Department permits as much as 35 energetic subscriptions directly.

DO routinely ahead Department occasions to different analytics platforms

For those who at the moment use a number of analytics companions (i.e. Adobe Analytics, Google Analytics, Amplitude), the Department integration will ahead occasions to these platforms routinely. This mixture empowers you to view occasions and experiences you’re accustomed to seeing on the analytics dashboard, all whereas gaining further insights from Department attribution information. 

We assist integrations with many companions. The complete listing might be discovered right here. In case your associate will not be on this listing, you possibly can fill out this kind to request that Department add a brand new integration along with your associate. 

Branch data integration partners

DO use occasions for advertisements optimization

In case you are utilizing Department’s Common Advertisements product along with Information Feeds, you possibly can simply allow forwarding occasions to the advert associate for optimization through the Department Dashboard. Doing so will routinely convert the Department occasions to the third celebration’s anticipated normal occasion. 

Branch SAN integration

DO leverage cross-platform and gadget occasion deduplication

If the identical consumer interacts along with your internet and app properties from totally different gadgets, Department can inform you that it’s the similar consumer and aid you sew collectively the consumer journey by offering deduplication. We offer the setIdentity() perform throughout all of our SDKs which lets you add an identifier to the occasions you observe through the Department SDK. Remember to additionally reference our finest practices to keep away from sending PII to Department

Branch Dashboard column add/remove

Professional tip: Monitor the identical ID throughout Department’s internet and app SDK so that you perceive the consumer’s web-to-app journey. 

DO use Department’s Reside View function for viewing occasions in actual time

To view occasions in real-time on the dashboard, for testing or to view metadata, use Department’s Liveview. The Liveview permits you to choose the occasion you need to view after which configure further filters. You may as well have a look at the webhook data to make sure the occasion is getting correctly ingested by any third-party analytics platform receiving attribution information from Department. 

Brach Dashboard for data exports

Department might help ship solutions

Department gives you the liberty to expertise your information nonetheless you need. You’ll be able to export attribution information utilizing pre-built integrations along with your third-party companions and inner BI techniques or view it on our dashboard. Leverage our highly effective export instruments and strong APIs on your mission-critical Department information to realize vital insights that may help you optimize your advertising and marketing campaigns and drive ROI.

Department might help you get the solutions you want with our highly effective attribution information options and options.

Senior Options Architect

Rob Gioia is a Senior Options Architect at Department. He helps firms stand up and working utilizing Department’s suite of SDKs and merchandise. Previous to Department he labored as a cross-platform cellular purposes developer for a number of years, and makes use of his cellular growth expertise to information shoppers by way of utilizing finest practices and stylish coding options.

Nov 18, 2022

Department gives the trade’s main cellular linking and measurement platforms, providing options that unify consumer expertise and attribution throughout gadgets and channels. Department has been chosen by over 100,000 apps since 2014 together with Adobe, BuzzFeed, Yelp, and plenty of extra, bettering experiences for greater than 3 billion month-to-month customers throughout the globe. Study extra about Department or contact gross sales in the present day.


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