Shakira’s new tune slamming her ex-boyfriend Gerard Piqué and his new squeeze has unfold like wildfire on Spanish social media this week, prompting a number of the world’s most well-known manufacturers to cheer her on.
The 45-year-old Columbian singer’s untitled tune with DJ Bizarrap, “Shakira: Bzrp Music Periods, Vol. 53,” hit the web on Thursday, breaking YouTube data for the most-listened new Latin tune within the platform’s historical past. The Spanish tune is an unabashed and direct scorching of Piqué, her 35-year-old companion of greater than a decade and father of her two youngsters. Mainly, there’s drama after which there’s Shakira’s new tune, which is drama on steroids.
Within the tune, Shakira calls Piqué, a former Spanish soccer participant at FC Barcelona, a rookie that couldn’t deal with a she-wolf like her. That’s why, the singer claims, her ex is with a lady that’s precisely like him. On this case, that’s 23-year-old Clara Chía, who additionally doesn’t escape Shakira’s wrath. Whereas not referencing her explicitly by identify, Shakira sings that Piqué swapped a Rolex in for a Casio and a Ferrari for a Renault Twingo.
“There’s one step from love and hate. Take heed to me, don’t come again round right here,” Shakira sings. “Zero resentment child. I want you the perfect with my supposed alternative.”
Manufacturers had been fast to note the tune’s unfold into the Spanish mainstream and rapidly joined in on the dialog, quoting and repurposing the tune’s most memorable lyrics into memes, product bulletins, and extra. Spanish marketer Itziar Oltra compiled an in-depth thread on Twitter that includes the mentions. A few of social posts tried to make a joke however missed the mark, whereas others made me chuckle out loud.
“Las mujeres ya no lloran, las mujeres facturan” or “Girls don’t cry anymore, they ship invoices” was used to advertise Fleabag on Amazon Prime in Spain. Ikea Spain was additionally impressed by that lyric and used it to advertise its €0.50 submitting packing containers, which, by God, touché.
Click on by means of to take a look at a number of the funniest and funkiest social posts by manufacturers defending the queen of “Hips Don’t Lie,” that includes Netflix, Lidl, Google, Marvel, and Casio.