App Radar is getting a facelift


We’re excited to announce that App Radar is getting a facelift!

We have heard your suggestions, and we determined to present our paid person acquisition contains a facelift. Our staff has been working laborious to create a extra trendy and user-friendly interface that will help you scale and monitor your advert efficiency globally. The brand new look is designed that will help you work extra effectively inside your staff and simply navigate your advert efficiency information. 

So allow us to information you across the uplifted look of App Radar’s Adverts Instrument!

Monitor the advert efficiency of your complete app portfolio in a single Dashboard

Like most app entrepreneurs and builders, you are at all times on the lookout for methods to optimize your advert campaigns and enhance your ROI. However the extra completely different apps it’s essential handle, the more difficult it might probably get to maintain monitor of the whole lot and know the place to focus.

That is why App Radar’s new Adverts Dashboard permits you to preserve monitor of your complete app portfolio in a single Dashboard. Monitor impressions, clicks, conversions, and prices throughout all of your apps. See how all of your apps carry out throughout completely different advert platforms, nations, and timeframes, so you’ll be able to shortly determine which of them are doing properly and the place there’s room for enchancment. 

Join all of your Apple Search Adverts & Google App Campaigns with App Radar and get solutions to questions similar to: 

  • Which app from my app portfolio will get the perfect price per conversion? Why are some apps underperforming? 
  • Which of my apps has the best conversion charge from clicks to conversions? 
  • How a lot did I spend this month on Google App Campaigns & Apple Search Adverts throughout all my apps in comparison with the earlier interval? 
app radars ads dashboard 3

Save time when analyzing advert efficiency with world filters

Unified filters on prime of the Adverts Dashboard allow you to simply examine information throughout completely different timeframes, nations, advert platforms, and apps – making knowledgeable choices about your person acquisition technique a breeze!

ads dashboards filters 1

Configure your Adverts Dashboard based mostly on the next: 

  • App(s)
  • Advert Platform(s) 
  • Time interval 
  • Nation(ies) 

The info proven within the Dashboard will likely be adjusted accordingly based mostly on the filters you chose. It means you’ll be able to simply examine information throughout completely different timeframes, nations, and advert platforms with out altering widgets individually. It can make discovering the insights it’s essential make knowledgeable choices about your person acquisition technique simpler and quicker. Get quicker solutions to questions similar to: 

  • Which advert platform is most effective? Do I get a greater price per conversion with Google App Campaigns or Apple Search Adverts?
  • Which advert platform helps my app progress probably the most? Ought to I deal with Apple Search Adverts or Google App Campaigns? 
  • How is my advert efficiency within the US in comparison with Germany? 
  • Which app from my app portfolio will get the perfect price per conversion? Why are some apps underperforming? 

Observe your advert efficiency on the go

We all know how vital it’s to trace your adverts’ efficiency, however generally, it may be not simple to take action on the go. So we have made it simpler than ever so that you can do this. Now, you are able to do it from the consolation of your property or on the go. App Radar’s new Adverts Instrument is optimized for cell, so you’ll be able to simply preserve monitor of your advert efficiency from wherever. 

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Monitor your advert efficiency in probably the most handy means for you

Like most individuals, you in all probability spend a number of time watching screens. And when you want to take action in dim lighting, then you definitely’ll be completely happy to know that App Radar’s new Adverts Instrument presents a darkish mode choice.

light mode app radar

Monitor your advert efficiency from Google App Campaigns and Apple Search Adverts in probably the most handy means – in mild or darkish mode. 

dark mode app radar

How App Radar will help you save time in analyzing your advert efficiency

Let’s take a look at how App Radar will help you retain monitor of your Google App Campaigns and Apple Search Adverts. 

  • Which advert platform is most effective? 
  • Do I get a greater price per conversion with Google Adverts or Apple Search Adverts? Does it differ between App 1 and App 2? 
  • Which nation will get the perfect price per conversion? 
  • How do I resolve which advert platform to deal with? 

You want to know which advert platform is performing the perfect when it comes to effectivity. One good strategy to determine that out is to take a look at the fee per conversion. 

cost per conversion 3

App Radar’s Adverts Dashboard, you can find an summary of the fee per conversion throughout all of your apps. That means, you’ll be able to determine at one look which app brings you the perfect price per conversion. 

Now it is about deciding when you ought to scale your campaigns. To make a data-driven resolution, make sure that to test additionally different advert metrics like clicks and prices. 

ads performance widget

Within the instance above, you’ll be able to see that Apple Search Adverts convey us a greater Value per Conversion than Google Adverts. Moreover, we get a extra vital conversion quantity from Apple Search Adverts. On this case, it may very well be value scaling Apple Search Adverts additional. Nonetheless, we spend considerably extra on Apple Search Adverts than on Google Adverts. 

As you’ll be able to see, the great thing about a unified view is which you could get an summary throughout channels in a single single Dashboard and even dive into extra efficiency particulars. Go to the advert efficiency web page and test in a simplified overview which marketing campaign had probably the most vital impression in your app progress. Moreover, you’ll be able to analyze which marketing campaign performs finest or worst based mostly on vital KPIs per marketing campaign and nation.

Why do I get a low conversion charge between core advert metrics?

conversion rate 7

Seeing a drop in conversion charges is perhaps regarding at first sight. However don’t be concerned, App Radar is right here that will help you! Analyze through which step of the conversion funnel customers drop off. So, you’ll be able to take measures based mostly on that and enhance your efficiency. 

In case you are seeing a low or lowering conversion charge from impressions to clicks, it is perhaps an indication that your adverts must be extra related and catchy to your target market. Folks resolve inside little or no time in the event that they click on on advert or not. Throughout that quick time interval, it’s essential get their consideration. 

One more reason may very well be a change within the finances you spend in your campaigns. In case you strongly elevated your prices within the chosen time interval, it is going to normally enhance impressions. Consequently, you may see a decrease conversion charge between impressions and clicks as a result of huge viewers. 

We’re completely happy to introduce some further options to our model new Adverts Instrument that can enable you analyze the correlation between ASO and adverts in our extra trendy and intuitive interface: 

  • Get a unified overview of your most vital UA efficiency metrics 
  • Perceive the correlation between natural and paid person acquisition
  • Analyze which UA channel is contributing probably the most to your app progress

What’s subsequent?

Throughout 2022, App Radar has made 28 new product releases, making your App Retailer Optimization and promoting workflows quicker and smarter to maximise your ROI.

All our product releases for 2022 are summarized and up to date on our web site beneath Launch Notes.

Curious to know what’s coming subsequent to App Radar’s Adverts Instrument? Test it out right here!

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The most recent App Radar launch considerably improved the person’s expertise with Adverts Insights inside our software. Now you can use Adverts Instrument extra intuitively and monitor the advert efficiency of your complete app portfolio in a single Dashboard. 

Furthermore, App Radar’s Adverts Instrument helps you with the next: 

  • Save time when analyzing advert efficiency with world filters
  • Observe your advert efficiency on the go (cell model)
  • Monitor your advert efficiency most conveniently for you (darkish mode) 

We’re extremely excited to current our newest enhancements to you, and we will not wait to listen to your suggestions! 

Get a unified view of your app adverts efficiency

App Radar downloads

As a substitute of leaping into your Google Adverts and Apple Search Adverts Accounts individually, why not join them with App Radar and have all the info in a single place?

Attempt Adverts Instrument without spending a dime

elena

Elena Wibmer

Product Marketer and App Advertising and marketing Knowledgeable

Elena is an app advertising and product professional at App Radar. She’s intrigued by looking for new app retailer tips to share along with her shoppers all all over the world, with a particular deal with natural and paid person acquisition.

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