Apple engaged on AirPods Lite to compete with cheaper earbuds

Apple at the moment sells 4 completely different fashions of AirPods, starting from the second era AirPods to the superior AirPods Max. And whereas AirPods have grow to be fairly common earphones, they’re not precisely low cost. However in keeping with analyst Jeff Pu of Haitong Intl Tech Analysis, the corporate is now engaged on new “AirPods Lite” to compete with cheaper wi-fi earbuds.

Regardless of being fairly profitable equipment, Jeff Pu claims based mostly on his trade sources that demand for AirPods is anticipated to drop by 2023. Extra particularly, shipments of AirPods are anticipated to drop from 73 million models in 2022 to 63 million in 2023. A part of this might be attributable to “smooth AirPods 3 demand” mixed with the truth that Apple could not launch new AirPods this 12 months.

New AirPods Lite on the way in which

The analyst claims in a observe seen by 9to5Mac that the corporate has been engaged on “AirPods Lite.” At this level, it’s unclear what precisely this product is and what options it’s going to have, however Pu describes it as a “decrease priced product” to compete with non-Apple earbuds.

With the launch of AirPods 3 in 2021, Apple has stored the earlier era AirPods 2 stocked in shops with a lower cost of $129, whereas AirPods 3 value $169. Presumably these “AirPods Lite” will value lower than $129. Another choice for Apple can be to easily scale back the worth of the second era AirPods even additional, maybe to $99.

In 2022, Apple launched the second era AirPods Professional with important enhancements, together with higher noise cancellation and a brand new charging case with the U1 chip for Precision Discovering. Nonetheless, there are not any rumors about when Apple plans to replace the common AirPods (at the moment within the third era) and even the premium AirPods Max headphones.

Would you be taken with shopping for these rumored AirPods Lite? Tell us within the feedback part beneath.

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