Apple may delay or cancel the launch of the 2024 iPhone SE 4 on account of value and demand points. The corporate’s price range merchandise haven’t carried out in addition to initially thought.
The total-screen design of the iPhone SE 4 may additionally push its costs greater. This might have an effect on its demand and place in Apple’s present lineup.
2024 iPhone SE is likely to be a casualty of Apple’s cost-cutting measures
Based mostly on his newest survey, analyst Ming-Chi Kuo says Apple may cancel or postpone the 2024 iPhone SE 4’s mass manufacturing. The corporate is worried about low demand and the product’s positioning in its lineup on account of elevated manufacturing prices.
Rumors point out the iPhone SE 4 may sport an edge-to-edge display with a design much like the iPhone XR. As a substitute of Face ID although, it could sport a Contact ID-based energy button for biometric verification. To compensate for the upper manufacturing value, Apple may find yourself pricing the next-gen iPhone SE greater than the present mannequin.
The analyst additionally notes that lowering improvement prices on pointless merchandise will assist Apple within the world financial recession in 2023.
Client spending and smartphone gross sales are anticipated to fall subsequent 12 months. This has led many firms to chop again on their product improvement and advertising budgets. Given the iPhone SE just isn’t a significant product in Apple’s lineup, it’s potential the corporate may postpone or axe its launch altogether.
Demand for Apple’s price range iPhone mannequin has all the time been on the decrease finish
In contrast to its flagship iPhone fashions, Apple’s price range fashions haven’t bought in addition to it anticipated. Demand for the iPhone 12 and iPhone 13 mini was decrease than anticipated. This led Apple to axe the mini fashions after two years. Equally, demand for the iPhone 14 Plus is weak regardless of its spectacular battery life.
Following the dearth of client curiosity and demand, the corporate would possibly simply axe the iPhone SE 4 altogether. Or make minor upgrades to its subsequent refresh as an alternative of giving it a significant design overhaul.