December 1, 2022
UPDATE
Apple turns (RED) to lift visibility for World AIDS Day
Apple clients have enabled care and help providers for over 11 million folks impacted by HIV/AIDS
Over the previous 16 years, Apple and its clients have been a part of the worldwide combat to finish AIDS. Apple’s partnership with (RED) helps the International Fund, which gives entry to healthcare providers to hundreds of thousands of people in communities most in want in sub-Saharan Africa — together with vital work in rural communities, and help for pregnant ladies and their households. Within the final three years, funding has additionally been used to mitigate the affect of COVID-19 in these communities.
Since 2006, greater than 1 / 4 of a billion {dollars} in Apple-supported grants have helped present care and help providers for over 11 million folks and distribute over 197 million HIV exams. Apple’s help has additionally helped over 5 million HIV-positive moms forestall passing the virus on to their infants.
Funding consists of help for group well being staff like Mama Esther, who ship compassion, care, and entry to therapy to their communities. For greater than 15 years, she has gone from boma to boma (home to accommodate) within the Maasai group in Tanzania, offering in-home well being providers, encouraging folks to go to the native clinic, and serving to pregnant ladies entry prenatal and supply care. Mama Esther is ready to do that vital work in her rural group partially due to the month-to-month stipend she receives from the International Fund.
Throughout certainly one of her group visits, Mama Esther met Neema, who was pregnant and really unwell. Mama Esther inspired her to get examined for HIV on the Mto wa Mbu Neighborhood Clinic, the place Neema found she was optimistic for the virus. Thankfully, Neema instantly began an antiretroviral therapy — and never lengthy after, she gave delivery to an HIV-free child.
Neema’s story is only one instance of the care and help Apple’s clients have enabled.
In honor of World AIDS Day, Apple is providing new methods for patrons to proceed to help the International Fund, increase consciousness, and be taught extra in regards to the battle to finish HIV/AIDS.
Select (RED) This Vacation Season
The most effective vary of (PRODUCT)RED merchandise can be found this vacation season throughout iPhone 14, iPhone 14 Plus, iPhone SE, and Apple Watch Collection 8.
Quite a lot of (PRODUCT)RED equipment can be found, together with the Silicone Case with MagSafe for iPhone 14 and iPhone 14 Plus, in addition to the Apple Watch Sport Loop, Sport Band, and Braided Solo Loop bands. A portion of the proceeds from each (PRODUCT)RED buy goes to the International Fund to combat AIDS and mitigate the affect of COVID-19 with (RED).
Apple Watch customers can present help with a number of seven Apple Watch faces in purple accessible for obtain from apple.com/product-red.1 As soon as downloaded, customers can increase consciousness by sharing these faces with different Apple Watch customers.
Elevating Visibility
To lift visibility for World AIDS Day, Apple is utilizing its platform and providers to focus on the continuing effort to finish HIV/AIDS and create alternatives for its clients to be taught extra.
Around the globe, lots of of Apple Retailer areas are marking the day with new window and product shows, making it simple for patrons to study (PRODUCT)RED and help the International Fund with their vacation purchases.
On the App Retailer, clients can be taught extra about Preppy+, an app that helps folks affected by HIV by making it simpler to trace PrEP (or pre-exposure prophylaxis) and preserve full and completely satisfied relationships. By taking PrEP on a day by day or occasional foundation, customers can successfully forestall an an infection, and the app can help them in preserving monitor of PrEP consumption, getting into PrEP checkups, including data to a calendar, and storing take a look at outcomes.
Within the US, Apple Books options curated collections of books and audiobooks, together with nonfiction in regards to the international combat in opposition to HIV/AIDS and fiction from world wide. Apple TV app customers can discover a compelling assortment of exhibits and flicks on the Watch Now tab that shine a lightweight on the human value of the HIV/AIDS epidemic. And Apple Music incorporates a particular number of music programming, radio episodes, and extra for subscribers to acknowledge the day.
- Requires iOS 16 or later and watchOS 9 or later with Apple Watch Collection 4 or later.
Press Contacts
Aushawna Collins
Apple
(408) 974-1310
Apple Media Helpline
(408) 974-2042