Apple’s classical music app misses its 2022 deadline

Apple buys Primephonic: Apple Music's classical catalog will get a big boost from Primephonic.
Apple’s devoted classical music app continues to be ready within the wings.
Picture: Samuel Sianipar/Unsplash

It’s 2023 and the standalone classical music app that Apple promised for 2022 is nowhere to be seen. It’s not clear whether or not it’s late or has been quietly killed off.

The corporate mentioned its providing will embrace high-quality audio, professional suggestions and playlists, unique audio content material, “in depth contextual particulars on repertoire and recordings” and different superior options for classical music aficionados.

Apple classical music app is MIA in 2023

In 2021, Apple bought classical music service Primephonic. The iPhone-maker then dedicated itself to creating its personal model with the very best options of Primephonic and extra.

“Within the close to future, we’ll ship a devoted classical expertise that may really be the very best on this planet,” mentioned Oliver Schusser, VP of Apple Music and Beats, on the time.

The corporate promised in 2021 that the appliance could be out “subsequent 12 months.” It has now missed that deadline. And it has made no point out of the classical music app since 2021. It stays unclear whether or not the undertaking is taking longer than first estimated, or if Apple despatched it the identical method as AirPower.

Music to your ears?

The variations between classical music and pop or rap go nicely past the sound. Classical catalogs aren’t concerning the newest hits. As a substitute, they comprise quite a few recordings of the identical piece, achieved by a variety of performers over many years. Shopping for Primephonic gave Apple a straightforward technique to bulk up its classical music assortment.

“We love and have a deep respect for classical music, and Primephonic has develop into a fan favourite for classical fanatics,” mentioned Schusser.

Nevertheless, Apple shut down the streaming service in 2021 instantly after the acquisition. Followers have been ready for the promised substitute devoted classical music app ever since. As a substitute, Cupertino added Primephonic’s catalog to the usual Apple Music app.

Lewis Wallace contributed to this text.

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