ASO Finest Practices: profit from your screenshots

Screenshots are a staple of ASO methods. They’re a cornerstone of app shops conversions and a necessary of app’s product pages. Nevertheless, there are some guidelines to comply with to make sure they’ve a optimistic influence on downloads and are sufficiently memorable and clear to persuade customers to present your app or sport a strive.

About screenshots

Visible property have a significant influence on consumer habits. Based on Storemaven, App Retailer customers are 10x extra more likely to scroll by the Gallery than learn the app’s description. Creatives are extra attention-grabbing and can ship your message shortly. 

The screenshot’s influence differs relying on the shop, but it surely’s nonetheless extraordinarily related. Furthermore, the app’s product web page is just not the one place the place customers will encounter screenshots. They are going to be seen on search outcomes, the homepage, and ASA if you happen to do not need a preview video. Which suggests they would be the key to getting the consumer to click on in your app to search out out extra. Based on SplitMetrics, lower than 2% of customers faucet learn extra to see the total app description.

Screenshots will enable you make a great first impression, and that may go a good distance. Lower than 30% of customers ever go previous the primary impression body of an app retailer web page.

We dive into the significance of first impressions in app shops proper right here

Present customers what your app is admittedly fabricated from, and increase your conversion charge with environment friendly screenshots. 

App Retailer and Play Retailer tips

Nevertheless, with a purpose to take pleasure in the advantages of well-thought screenshots, you will have to adjust to Apple and Google’s guidelines. 

Google Play Retailer necessities

Play Retailer’s screenshots want to satisfy the next necessities:

  • Minimal dimension: 320px
  • Most dimension: 3840px (The utmost dimension of your screenshot can’t be greater than twice so long as the minimal dimension)
  • Facet ratio: 16:9 or 9:16
  • Minimal of two app screenshots (and most of 8)
  • You possibly can add totally different screenshots for pill gadgets
  • Most measurement of 8MB per screenshot
  • Ought to be JPEG or PNG (with no alpha)

To be eligible for suggestions on the Play Retailer, you will have:

  • Not less than 4 screenshots for apps and three screenshots for video games they usually should display precise in-game or in-app expertise
  • Don’t use name to actions 
  • Don’t embody details about ranking, awards, efficiency, and many others. (with descriptors like finest, #1, prime, low cost, and many others.)
  • Localize your screenshots 
  • Ensure your screenshots’ textual content is readable, taglines shouldn’t cowl greater than 20% of the screenshot

Apple Retailer necessities

Apple’s App Retailer screenshots want to satisfy the next necessities:

  • Minimal of 1 app screenshot and most of 10
  • You possibly can solely use photographs taken inside your app
  • The screenshots have to be in flattened JPEG or PNG RGB file format with 72 dpi decision
  • The side ratio and dimensions are machine dependent and might be checked on Apple’s devoted web page nevertheless 3 screenshots sizes are obligatory: Three screenshot sizes are default and obligatory:
    • 6.5-inch iPhone screenshots with corresponding portrait and panorama sizes
    • 5.5-inch iPhone screenshots with associated portrait and panorama sizes
    • 12.9-inch iPad screenshots for 2nd and third technology with associated portrait and panorama sizes

Along with that, Apple forbids a number of the that includes of sure forms of paintings in retailer creatives:  

1. Blood, homicide, or assault.


2. Intercourse, unlawful medication, obscene themes, smoking, alcohol, nudity, or profanity.


3. Life like gun. Fantasy weapons are allowed in the event that they’re in a passive place (in a holster for instance) and shouldn’t be aimed/firing on the consumer, this works for non-gun weapons as effectively


4. No references to pricing

5. No Units, {Hardware}, or Digital Merchandise

6. No Delicate Cultural References and Discrimination

supply: Apple

What makes nice app screenshots?

There’s rather a lot to keep in mind when creating app screenshots. Must you go along with panorama or portrait for instance? It’s not obligatory to make use of the inclination of your app or sport, but it surely’s at all times advisable, it helps set customers’ expectations.

Simply know that if you happen to select panorama, customers will solely see one screenshot at a time and might want to scroll to see the next ones, whereas with portrait orientation, they will see the primary 3 on their screens (besides if there’s a preview video, by which case solely two screenshots will likely be seen with out scrolling within the Gallery. 

It’s necessary to hierarchize the knowledge and options you’d prefer to showcase, and embody crucial ones within the first screenshots. They’re those rating essentially the most views. 

It’s additionally good to at all times remind ourselves that the principle purpose of screenshots (and inventive property on the whole) is to clue within the consumer about what the app or sport can do for them. Solely a small portion of customers learn the outline, so they’ll base their understanding of the app on visible property.

Which is why they should be clear and simply comprehensible. Keep away from exhibiting an excessive amount of data in a single screenshot, a great technique is to indicate one data or characteristic per screenshot in order to not overwhelm the viewers. Except you’re focusing on Japan, by which case, in accordance with Simon Thillay, you need to goal for extra cluttered screenshots. 

Nevertheless, it’s at all times necessary to make sure the knowledge can get throughout. Typically, simply rising the scale of the font can go a good distance. 

Screenshots must also be cohesive and linked to one another. They shouldn’t stand out from one another an excessive amount of, in any other case, viewers may need a tough time understanding your product. 

Try to be as clear as potential, whereas infusing sufficient of your model identification to make sure an enduring influence, particularly with colours. For instance, roughly 40% of apps use white as a background colour for screenshots on each shops, and vibrant colours are not often used, they may enable you stand out however you have to watch out about their use and be sure that your textual content might be learn with out an excessive amount of bother. 

Some suggestions that can assist you create memorable screenshots

  • The primary screenshots would be the most seen so that is the place you need to showcase essentially the most fascinating options
  • Guarantee your screenshots are sufficiently branded to enhance model consciousness
  • Select a textual content colour with heavy distinction together with your background colour to make sure readability
  • Showcase one characteristic per screenshot (or one gamer motivation for cellular video games)
  • Keep away from CTAs
  • All the time A/B take a look at your screenshots, you by no means know which possibility customers will favor
  • Don’t use the identical creatives for each shops, it might result in a heavy lower in installs
  • Localize your creatives
  • Add key phrases and search queries to screenshots, it should remind customers of the necessity they had been seeking to fulfill
  • Analyze the competitors, and attempt to stand out (with a special background colour, for instance, it should enable you drive consideration in search outcomes)
  • Ensure your font is sufficiently big to be learn comfortably from the Search outcomes
  • Much less is extra for screenshots, particularly when focusing on western audiences

Marine Nozerand

Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and many others.).

Marine Nozerand

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