Buy optimization, versatile subscriptions, and income progress with Play Commerce


Posted by Jian Zhou, Director of Engineering, Google Play CommerceGoogle Play Commerce gives purchaser assist in over 170 markets, intensive assist for native fee strategies, and monetization instruments to extend purchaser conversion, engagement, and retention – all constructed on our trusted and safe platform. This 12 months, we’ve made enhancements throughout our platform, with new buy optimizations, extra flexibility and management when promoting subscriptions, and enhancements to monetization insights and packages aimed toward boosting your income.

Smoother, extra frictionless buy expertise

Google Play presents customers a constant, acquainted buy expertise, and over the previous 12 months we’ve launched two main new options to make in-app purchases much more frictionless.

  • Multi-quantity purchases permit your customers to buy a couple of of a preferred merchandise with ease. You may configure which merchandise are eligible for multi-quantity immediately in Play Console to let customers simply choose the amount they wish to buy immediately within the cart.
    Screenshot of phone screen showing multi-quantity purchasing capability in Google Play
    Implement multi-quantity purchases to permit customers to simply buy a couple of merchandise at a time.
  • We’re additionally enhancing the expertise for purchases made by supervised accounts, and customers will begin seeing this replace rollout this month. Dad and mom or “the household supervisor” can now make app & in-app purchases for his or her youngster with out requiring to arrange a household fee technique.

For instance, when a toddler account makes an attempt to make a purchase order in your app with out a household fee technique arrange, as a substitute of prompting them to ask the household supervisor to set one up, a purchase order request is shipped to the household supervisor who can full the acquisition with any fee technique on their profile, together with reward playing cards. If most well-liked, the household supervisor nonetheless has the choice to arrange a household fee technique.

Screenshot of four phone screens showing child request purchase and parent approve & buy capability in Google Play

Dad and mom can now simply approve purchases requested by youngster accounts with their very own profile without having to arrange a household fee technique.

Extra versatile subscriptions to enhance attain, conversion, and retention

Digital subscriptions proceed to be one of many fastest-growing methods for builders to monetize on Google Play, so we reimagined the developer expertise and added new instruments to provide you extra flexibility and management on the subject of rising and retaining your subscribers.

  • New subscription capabilities separate your subscription merchandise – what you promote – from how you promote them, permitting you to configure a number of base plans and presents for every subscription. This will help you scale back operational prices by eliminating the necessity to create and handle an ever-increasing variety of SKUs.

    Up to now, a number of billing durations and particular presents have been every outlined as absolutely impartial SKUs. If a number of SKUs supplied the identical advantages with totally different mixtures of billing durations or pricing, this rapidly grew to become complicated.

    Diagram of Old and New models showing subscription tiers in Google Play
    New mannequin separates your subscription merchandise – what you promote – from the way you promote them

    Try the video under and take our Play Academy course to study extra about configuring base plans and presents in your subscription, together with providing pay as you go plans that permit customers entry to pay a set period of time, after which top-up as desired. If you happen to haven’t but built-in, try this information, documentation, and pattern app to get began.

  • We additionally launched In-App Messaging, a brand new option to retain extra subscribers following a declined fee. Merely name the In-App Messaging API when a consumer opens the app, and if the consumer’s fee has been declined, they are going to be prompted to replace their fee data.
~2X Subscription recovery when users saw the message* Moving image showing In App Messaging API in Google Play
*Primarily based on experiments with early customers
  • One other manner to enhance retention is by including advantages describing your subscription in Play Console. Advantages can remind customers of the worth they get out of your subscription at key moments, reminiscent of when the consumer involves handle their subscription on Play.
Screenshot of a phone screen displaying app benefits in the Cancel screen in Google Play
Add advantages descriptions to remind customers of the worth acquired out of your subscription

Monetization insights and packages to spice up your income

Guaranteeing your app or recreation’s monetization technique reaches its full income potential is a vital focus for us. This 12 months we’ve launched a brand new monetization insights device and continued to put money into packages that may complement your technique.

  • We notice how vital it’s to contextualize which metrics drive your topline income and which lower-level metrics might be additional optimized to maximise your recreation’s income. Strategic steerage gives a visible metric hierarchy in Play Console of how your recreation’s income metrics impression what you are promoting targets and lets you determine which metrics to prioritize, in addition to alternatives to optimize a selected metric by offering peer group benchmarks, nation breakdowns, and traits. Try the video under to study extra about strategic steerage and the way its metric-specific suggestions will help remodel insights into motion.
  • Google Play Factors is one other option to increase your income. Since launch, over 100 million members have joined this system! This 12 months, these members have invested over billions of earned factors into titles, rising income on common between 5% and 30% for taking part builders. Play Factors has expanded to over 30 markets, together with this 12 months’s launches for customers in India, Mexico, Czech Republic, and Poland. We’ve additionally added the power to trace Factors coupon and out of app product transactions by way of monetary experiences in Play Console.
  • Google Play Move is a good way to enhance your app or recreation’s monetization technique – already that includes 1,100+ titles from over 500 builders. For Play Move taking part titles, we’ve seen Play income practically double on common. Play Move is now out there in 92 markets, together with growth to 2 new key markets this 12 months: India and Japan. We’ve additionally added over 200 new apps and video games to our catalog this 12 months and proceed to put money into Play Move’s progress by investing $2 million in native recreation studios, with our first Indie Video games Fund in LATAM.
Screenshot of a phone screen showing Google Play Passs in Google Play

All these options and instruments at the moment are out there on Google Play. To take full benefit of In-App Messaging, pay as you go plans, and the brand new subscription capabilities, replace to Play Billing Library 5.0 or newer. As we proceed to put money into Play Commerce, we look ahead to increasing your purchaser attain and growing new monetization instruments that can assist you develop what you are promoting.

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