Construct Deeper Buyer Segments with Aggregation Filters


Studying Time: 3 minutes

Viewers engagement is essential in hyper-personalization. It needs to be very particular. For instance, you is likely to be giving common reductions to each buyer. However suppose you need to present unique reductions to your high-value clients who bought greater than a certain quantity or accomplished a particular variety of transactions in the previous couple of months. In that case, you’ve to slender down the segmentation and construct deeper buyer segments.

That’s the place MoEngage’s Aggregation Filters can assist you.

What are Aggregation Filters?

The Aggregation Filters is an add-on filter to the segmentation module on MoEngage’s platform. It permits you to slender your viewers engagement and construct deeper buyer segments by making use of aggregates reminiscent of Sum, Common, Min, Max, and so forth., on occasion attributes. You possibly can combination any numeric attribute over a time frame and create segments primarily based on worth and even evaluate the aggregated values to filter out the suitable customers.

Let’s perceive this higher with an instance. Let’s assume you need to ship low cost gives to clients who’ve positioned a minimum of two orders within the final two weeks with a complete spend of greater than 1000. Your segmentation question might be as follows:

Occasion = “order positioned”
Occasion attribute = “Value”
Aggregator operation = “SUM”
Conditional operator = “is larger than”

This is an image of MoEngage Aggregation Filters

How do Aggregation Filters assist?

With this replace, entrepreneurs can create deeper viewers segments utilizing aggregates from inside the platform and cut back their dependency on the info groups.

Segmenting audiences primarily based on aggregates reminiscent of sum, min, max, and common on occasion attributes is usually a advanced course of. Entrepreneurs earlier needed to rely on their groups to crunch information and a number of instruments to take action.

With this new characteristic, entrepreneurs don’t must look outdoors. They will leverage the Aggregation Filters underneath the segmentation module to create deeper viewers segments from inside the platform with none dependencies.

Word: Aggregation Filters can be found solely within the Consumer Habits Part of Segmentation.

How do Aggregation Filters work?

Let’s think about you need to run a reduction marketing campaign, however just for these clients whose purchases elevated by 20% over the earlier month. On this case,

  1. Use the + Aggregation button so as to add a brand new aggregation performance.
  2. Add the acquisition (occasion) circumstances primarily based on which you want to section clients. For instance, on this case, clients who bought a minimum of two occasions within the final two weeks and had a excessive order worth.
    This is an image of MoEngage Aggregation Filters
  3. Choose the date vary inside which the shopper made the acquisition. Aggregation Filters may be utilized for 30 days/4 weeks/ 720 hours / 1 month.
    This image shows how to select date ranges for aggregation filters
  4. Choose the Share Change. For instance, you may section clients who’ve bought a minimum of thrice within the final 30 days and spent 25% greater than the month earlier than. The Change and Share Change fields may be unfavourable too.

This is an image of percentage changes in aggregation filters

Who can use the Aggregation Filter?

E-commerce: Procuring manufacturers can use this characteristic to determine high-spending clients and ship them particular reductions. For instance, manufacturers can create Aggregation Filters to section clients who carried out a minimum of 10 transactions over the previous month and had a mixed invoice worth of over 20,000/-. They will then ship these clients an additional low cost on their subsequent buy.

BFSI: Bank card distributors can leverage Aggregation Filters in segmentation to determine and section clients that may be provided card upgrades. They could attain clients who made a minimum of 500 transactions in a month and elevated whole spend by over 1,000/- from the earlier month.

Music, Gaming, and OTT: Leisure manufacturers can use the Aggregation Filters to determine clients who devour essentially the most quantity of content material in a specific time interval and ship them referral campaigns. For instance, manufacturers can isolate clients who consumed content material a minimum of 100 occasions or greater than 200 minutes over the previous month. They will then ship them a marketing campaign incentivizing referrals.

Tips on how to get began?

This characteristic is free and accessible globally. In case you’re an present buyer, attain out to your favourite MoEngage Buyer Success group member. In case you’re new to MoEngage and need to use the Aggregation Filter, drop an e mail to [email protected]

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