| Editor’s notice: Buyer Highlight is an initiative by MoEngage. In these articles, we discuss to our prospects to grasp their buyer progress technique, engagement ways, and finest practices throughout product and advertising. |
When Tammy Hembrow began documenting her post-partum transformation in 2015, she was on a journey to determine what would give her optimum outcomes. To entry the best instruments and strategies to construct her dream physique, she needed to do plenty of analysis.
As her video blogs exploded with reputation and he or she turned a family identify in Australia, she realized that her viewers wanted greater than health inspiration- they wanted data and assist to embark on their respective health journeys.
This impressed her to construct a platform that will assist individuals uncover the very best model of themselves, which finally culminated within the launch of the Tammy Match app on the Apple App Retailer in 2018. In October 2019, the android model of Tammy Match was launched.
Tammy Match is a complete well being and health platform, outfitted with step-by-step guided exercises, nutritionist-designed meal plans, and eating regimen monitoring. Customers profit from having all of those options in a single place.
Customers can select between residence and health club exercises concentrating on numerous physique areas just like the chest, legs, abs, and so on together with a selection of ability level- newbie, intermediate, and superior. The app additionally options trainers who’re effectively adept in energy constructing, yoga, and boxing to assist work on their power and suppleness too.
Whereas Tammy Match has turned Tammy Hembrow into considered one of Australia’s most enjoyable entrepreneurs, constructing a reported fortune of $38m, we needed to grasp how the crew at Tammy Match orchestrates buyer engagement and leverages MoEngage’s best-in-class personalization capabilities.
What did Tammy Match Look To Obtain With MoEngage?
Earlier than we deep dive into how Tammy Match advantages from an insights-led method to buyer engagement, let’s check out why they wanted a buyer engagement platform and the way their search resulted in MoEngage.
1) Educating app customers about completely different options and applications made accessible within the app, thereby growing the app adoption fee
2) Curating hyper-personalized experiences for customers primarily based on their content material consumption patterns and preferences
3) Partaking customers on a continuing foundation with contemporary content material to maintain them impressed on their health journeys
4) Ship contextually related and well-timed messages by means of emails, push notifications, and in-app messages.
5) Enhance app stickiness (DAU:MAU ratio) and retention fee, thereby attaining long-term progress
6) Gear up health fans for health challenges just like the 4-Week Ab Problem, Tone and Shred 8-Week Problem, and so on.
How did Tammy Match Leverage MoEngage to Personalize Omnichannel Engagement
To maintain health fans on the app motivated and keen for his or her upcoming exercises, it was important for Tammy Match to supply related and actionable content material.
“For us at Tammy Match, personalization is the important thing to driving app engagement. Therefore, you will need to understand how people prefer to eat particular content material and use this perception to create and curate a significant expertise with Tammy Match,” says Crystal McMahon, COO.
One of many essential explanation why most app customers churn inside simply 90 days is because of unengaged customers. On this context, channels like emails, push notifications, and in-app messages assist Tammy Match to contextually interact prospects out and in of the app. In eventualities the place app customers drop off in between exercises or earlier than buying a program or merchandise, good triggers assist Tammy Match deliver them again to the app and full the required motion. Whereas this helps Tammy Match convert extra customers, this additionally helps Tammy Match focus extra on the app’s stickiness.
The prerequisite to making a high-performing customized marketing campaign is to grasp how app customers behave. Marketing campaign analytics helps the crew at Tammy Match with invaluable insights about person conduct and traits throughout messaging channels like emails, in-app, and push notifications. These insights, assist them grow to be extra customer-centric of their advertising technique.
Selecting The Proper Buyer Engagement Accomplice
Having a proactive buyer engagement associate was important for Tammy Slot in serving to them concentrate on their buyer engagement and buyer expertise initiatives.
“We work very carefully with the MoEngage crew in relation to executing our campaigns. Having a tech associate who’s proactive and consultative round buyer engagement finest practices helps us concentrate on the larger image and convert higher,” says McMahon.
Wish to understand how your model can make the most of customized, contextual messaging to drive buyer engagement? Guide a session with our personalization consultants right here.
Right here’s What You Can Learn Subsequent:
- Discover the gaps in your present buyer engagement technique and learn to repair them in underneath 4 minutes!
- Perceive the function that buyer, journey, and marketing campaign insights play in your engagement technique
- Try the benefits of real-time personalization and constructing an energetic relationship with prospects on your way of life model.