Evolving our platform for an additional decade of developer success

It’s been an enormous milestone yr for Google Play. Having simply celebrated our tenth birthday, we’re waiting for the following 10 years and interested by the methods our platform must evolve. To do this, we’re launching tons of recent options that can assist you construct extra sustainable companies and enhance the expertise for everybody within the Play ecosystem.

We’ve all the time been dedicated to creating Google Play a spot for builders to construct profitable companies, whereas serving to customers safely discover high-quality content material to get pleasure from. That’s why, during the last yr, we’ve made a number of updates designed to assist our builders in methods huge and small, from main investments in new content material to focused beta applications that can assist you discover your area of interest. So in case you missed any of our current bulletins, right here’s a recap of all the large updates we’ve not too long ago made to our platform.

For choose titles, LiveOps is a good way to succeed in customers instantly with affords, launches, and occasions. Quickly, we’ll be increasing how your content material is used on Google Play by creating new high-impact placements and codecs. As a result of new content material sorts shall be added over time, we’re renaming LiveOps to “Promotional Content material” to raised replicate the breadth of content material you possibly can submit. Promotional Content material is already accessible for hundreds of titles and we’re trying to develop to extra builders subsequent yr.

New content material codecs will assist customers uncover and rediscover high-quality content material to get pleasure from. Remaining design might range.

One other key a part of the lifecycle is bringing again customers who’ve tried your title earlier than. Rolling out in direction of the tip of this yr, Churned-user Customized Retailer Listings will allow you to inform a distinct story to customers who’ve tried however uninstalled your apps or video games. In case you’d prefer to be one of many first to do that function, tell us by filling out this way.

Elevating the bar on technical high quality

Android customers anticipate an important expertise from the apps and video games they obtain, so we’re making higher-quality titles extra seen on the Play Retailer and steering customers away from lower-quality ones. One of the necessary methods to spice up your app high quality and entice extra customers is to give attention to technical high quality. To do this, we’re implementing new high quality thresholds that higher align with the person expertise.


To maximise visibility on Google Play, hold your app beneath these thresholds.

Core important Total (throughout all units) Per telephone mannequin
Consumer-perceived crash charge 1.09% 8%
Consumer-perceived ANR charge 0.47% 8%

Some apps and video games that don’t meet these thresholds shall be excluded from impactful discovery surfaces akin to suggestions, whereas others might show a warning on their retailer itemizing to set acceptable person expectations.

Try this weblog put up to study extra about these adjustments, plus new options in Android vitals that can assist you monitor and act on technical points and alternatives.

A extra versatile and highly effective commerce platform

This yr, we’ve made enhancements throughout our commerce platform, together with an improved buy expertise, extra flexibility and management over your subscriptions, and new monetization insights and applications that can assist you enhance your income.

For instance, we’ve improved the acquisition stream for purchases made by a toddler or member of the family account. Dad and mom or the “household supervisor” can now make purchases on behalf of their youngster with out establishing a household fee methodology. Now when a member of the family tries to make a purchase order in your app with out a household fee methodology arrange, we’ll ship a purchase order request to the household supervisor. The household supervisor can then full the acquisition with any fee methodology, together with present playing cards.

For extra commerce updates, try our weblog put up.

Preserving Google Play Protected with New Options and Packages

Our security initiatives and insurance policies evolve to assist builders such as you launch trusted experiences to greater than 2.5 billion customers around the globe.

First, we’re launching new Play Integrity API options that can assist you defend in opposition to unknown, dangerous visitors. You possibly can customise your API responses and arrange exams in Play Console, and use new reporting to research and break down API responses throughout your set up base. And, quickly, you’ll have the ability to debug Integrity API responses from the Play Retailer app’s developer settings on any machine.

Second, we’re launching a number of applications to raised accomplice with you. We’re serving to defend your apps in opposition to inaccurate, coordinated evaluate assaults, offering extra communication and world coaching about our insurance policies and how one can comply, and increasing pilots on direct telephone help and enforcement strike elimination.

And at last, our Developer Previews supply a extra privacy-friendly strategy to promoting. Please share your Privateness Sandbox suggestions with us as we proceed to construct this multi-year program alongside our promoting trade and developer companions.

Google Play Video games beta on PC continues world growth

Earlier this yr, we introduced that Google Play Video games can be coming to PCs as a beta expertise to a restricted variety of markets. In August, we expanded the product to all gamers in Korea, Hong Kong, Taiwan, Thailand, and Australia. Starting as we speak, we’re excited to make Google Play Video games beta accessible for obtain to all gamers in america, Canada, Mexico, Brazil, Indonesia, Philippines, Malaysia, and Singapore.

In the previous few months, our Google Play Video games catalog development has been accelerating with many common cell titles together with 1945 Air Power, Blade Idle, Cookie Run: Kingdom, and Evony: The King’s Return. All of those titles and dozens extra may be performed on Home windows PCs by way of a standalone software constructed by Google.

This program builds on our objective of assembly gamers the place they’re, giving them entry to their video games on as many units as potential. Moreover, since launching earlier this yr now we have made important strides to succeed in much more gamers by lowering the minimal spec necessities to PCs operating Home windows 10+ with an built-in graphics card and 4+ core CPU. To study extra, try our weblog put up.

Android video games may be seamless synced throughout signed-in units
with Google Play Video games.

Thanks for being part of the Google Play ecosystem, whether or not you’ve not too long ago joined or been with us because the starting. Collectively, we’re wanting ahead to a different 10 thrilling years.

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