For most individuals, Samsung Galaxy S22 Extremely is the final word smartphone expertise. With its cutting-edge know-how and beautiful design, it’s early the telephone on the high of the record for many Android customers.
At first, the S22 Extremely boasts a revolutionary digicam system that takes smartphone images to the following degree with its 108-megapixel sensor for its foremost digicam, making certain that each element is captured in crystal clear readability. And with its superior low-light capabilities, you’re in a position to snap beautiful images even within the darkest of environments.
However the digicam doesn’t cease there. The S22 Extremely additionally comes geared up with a 10x periscope zoom digicam, permitting you to seize photos you by no means thought you’d be capable to seize with a smartphone.
On high of that, the telephone sports activities a stunning 120Hz 6.8-inch AMOLED show, an built-in S-Pen, the perfect Qualcomm chipset cash may purchase (on the time), a 5,000 mAh battery and an entire lot extra.
What extra may you ask for?
In line with a new report out of South Korea, Samsung’s DX (Machine Expertise) division has been mandated to “take into consideration methods to strengthen the competitiveness of smartphones with out getting caught up in price discount” by Samsung Electronics Vice Chairman Han Jong-hee. To drive the purpose dwelling, he additionally said that “price discount is one thing that even latecomers like Chinese language corporations can do with out problem.”
As somebody who’s used all of Samsung’s 2022 flagship gadgets for at the very least a couple of weeks, I by no means felt like they weren’t aggressive. Within the US and globally, Samsung has a stranglehold on the Android part of the market, however Han Jong-hee’s feedback relating to price discount trace at a better concentrate on Samsung’s flagship gadgets.
Whereas the S-series smartphones get a number of consideration within the US market, it’s the A-series that has allowed Samsung to remain aggressive with low-cost Chinese language OEMs. I wasn’t capable of finding any numbers for 2021, however in 2020, the common sale worth of a Samsung smartphone was $292 – the best it has ever been. To have such a low common sale worth, Samsung have to be promoting 3 to five instances extra gadgets beneath that quantity to offset the $1,000 smartphones.
The issue is, I don’t suppose Samsung can actually change a lot on the high-end of the market. The corporate may retool its advertising technique in an effort to achieve extra mindshare and steal away a small proportion of people that would in any other case spend their cash on a Professional-series iPhone. However that wouldn’t transfer the needle a lot for Samsung.
Its flagship gadgets have already got each bell and whistle you may probably think about. The one actual phase that might make a distinction for Samsung is to make its mid-range smartphones extra interesting.
Each time I hear an Android consumer complaining about their telephone and the way they only want they’d an iPhone, I all the time ask why they’re not pleased with their machine. More often than not, they’re utilizing a flagship Android machine that’s considerably previous its prime. Simply final month, I satisfied a good friend to not get an iPhone just because his LG G6 didn’t have an excellent digicam and was gradual in comparison with his daughter’s iPhone.
Only a fast public service announcement: in case your telephone is developing on its sixth birthday, it’s time for an improve.
The identical goes for affordable Android telephones. In the event you’re not pleased with the cameras or system efficiency of a $250 Samsung Galaxy A23, you’ll seemingly be simply as pleased with the $800 Galaxy S22 as you’ll be with an $800 iPhone.
And that’s the place I feel Samsung has an enormous alternative. If the corporate is ready to supercharge its mid-range gadgets and make them extra interesting to the overall shopper who merely needs a telephone that works, they’d be capable to “steal” potential iPhone gross sales from Apple. Consider me, it’s lots simpler to persuade an Android consumer who’s already on the platform to maneuver up market just a little than it’s to attempt to pry an iPhone out of somebody’s fingers.
That being mentioned, Samsung might have a couple of methods up its sleeve for its high-end gadgets as properly. Samsung’s Galaxy Z Flip4 has confirmed to be fairly widespread for these switching from iPhone to Samsung, so we may see them double down o the flip smartphone class and supply extra variants. At $999, the Flip4 is a fairly whole lot, however I feel Samsung may have an enormous hit on its fingers if it launched a mid-range flip telephone at round $700.
We’ll should see how issues play out as we transfer into 2023. Samsung’s new method might take a couple of years to completely implement, however I feel this new focus from the corporate executives will make for an thrilling yr for those who’re a smartphone fan.