Introducing the Advertising and marketing Micro Audit


I’m excited to supply a brand new Micro Audit product for efficiency advertising groups. The Micro Audit is performed by way of a prolonged and exhaustive questionnaire that’s crammed out by the consumer. Armed with data from the questionnaire, I full an Govt Abstract and Report Card (pattern right here) for the consumer that assesses its advertising workforce, instruments, processes, and workflow throughout a lot of dimensions:

  • Crew Composition and Execution;
  • Channel Combine;
  • Inventive Manufacturing and Testing;
  • Analytics and Reporting;
  • Measurement.

Advertising and marketing groups typically function inside data vacuums: the workforce executes a course of or optimizes to particular KPIs just because that’s the manner that issues have all the time been carried out. However operational momentum can signify the loss of life of yield in efficiency advertising, given the dynamic and fast-moving nature of the digital promoting ecosystem. Whereas it’s vital to strengthen essentially the most performant ways and concepts, it’s additionally vital to flow into recent concepts right into a advertising workflow and to often contact base with present developments throughout the market.

A pattern copy of the Govt Abstract and Report Card may be discovered right here. Within the Micro Audit, as soon as the Govt Abstract and Report Card is delivered to the consumer, I additionally interact with the consumer in a one-hour telephone session and Q&A session to go over the findings offered within the Govt Abstract and Report Card. I decide to delivering the Govt Abstract and Report Card to purchasers inside one week of receiving the finished questionnaire.

The price of the Micro Audit is $2,500, which is paid upfront by way of bill. The Micro Audit is commenced by way of a light-weight Assertion of Work contract that’s despatched to the consumer for digital signature.

To register curiosity in collaborating in a Micro Audit, fill out this type.

Regularly Requested Questions:

How can I interact you for a Micro Audit?

Fill out this type.

What sort of firm can profit most from a Micro Audit?

The Micro Audit is designed for consumer-focused firms that primarily interact in efficiency advertising for buyer acquisition, development, and income era. The Micro Audit isn’t a great match for B2B or enterprise firms or firms that primarily interact in model advertising (except they want to enhance their efficiency advertising capabilities).

Can I obtain a reduction if I order Micro Audits for a number of firms?

I provide a 30% low cost for orders of three or extra Micro Audits.

What’s the profile of firm to which the Micro Audit is greatest suited, or will profit essentially the most from a Micro Audit?

Corporations with a month-to-month advertising price range of between $250k-2MM will profit essentially the most from a Micro Audit. Corporations spending greater than $2MM on a month-to-month foundation can be higher served by a conventional. larger-scale Audit, which may be organized by contacting me straight.

Do you provide refunds for the Micro Audit if I don’t discover it useful?

On condition that the Micro Audit is a service product with a knowledge-based deliverable, it’s not potential to supply refunds. Potential purchasers ought to acquaint themselves with my perspective and talent as a marketer earlier than commencing a Micro Audit.

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