Join Accomplice Highlight: Penske Media

TUNE Connect Partner Spotlight - Penske Media

For the month of November, we’re proud to function an unimaginable powerhouse media companion, Penske Media. With a writer roster boasting of titles equivalent to Rolling Stone, Billboard, The Hollywood Reporter, and SheKnows simply to call a couple of, it’s an absolute pleasure to share them with buyer and trade friends!

Q: Are you able to give us a high-level overview of Penske Media? 

A: Penske Media Company (PMC) is a number one world media and data providers firm whose award-winning content material attracts a passionate viewers. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens throughout its ever-growing constellation of iconic manufacturers, which incorporates Selection, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Filth, Gold Derby and, amongst many others. PMC’s journalists and content material creators ship day by day essentially the most complete information and data of their industries and areas of protection, unequaled in ambition, depth, and braveness. As well as, PMC owns a number of important cultural occasions equivalent to SXSW, LA3C, and Life is Stunning.

Q: What are the highest methods you promote manufacturers? 

A: PMC options manufacturers by way of commerce content material equivalent to present guides, in-depth product evaluations, Search engine optimisation-focused roundups, and so forth. Along with the content material, we’ll leverage newsletters and social promotion to additional amplify our content material. We’ll additionally promote commerce articles on our model homepages in an effort to seize a bigger viewers.

Q: What’s the complete attain of your viewers?

A: Our complete attain is 136 million distinctive guests per thirty days and 292 million followers throughout digital platforms.

Q: Which verticals carry out the most effective with Penske Media? 

A: Just about every little thing, together with: streaming; males’s and ladies’s style – garments, footwear, and luxurious; client electronics; grooming; house, parenting, and child; tech; and presents.

Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months? 

A: We’ve run a really profitable Amazon Prime Video marketing campaign this 12 months, masking unique Prime Video releases together with the unique Thursday Evening Soccer video games leading to vital Prime Video and Prime Video Channel conversions. A lot of our content material has appeared in prime information outcomes throughout the launch of those well timed franchises.

Q: What’s one thing distinctive about Penske Media?  

A: Penske Media has such a diversified model set that touches leisure (Selection, The Hollywood Reporter, Billboard, Rolling Stone, Indiewire), ladies’s life-style manufacturers (WWD, SheKnows, STYLECASTER), tech manufacturers (, BGR), and extra. We create content material that touches such an enormous array of customers hitting varied demographics.

Q: Any trade developments or insights to share with manufacturers?  

A: Now we have seen a robust curiosity from advertisers who need to have interaction in sponsored affiliate campaigns the place manufacturers are spending cash to unlock paid promotions in commerce content material that drive conversion versus spending their funds on conventional promoting. We count on curiosity in efficiency advertising campaigns to proceed to develop particularly in mild of unsure macroeconomic situations.

When you’re a TUNE buyer and want to work with Penske Media, go to Join in your platform and request an introduction, or e-mail [email protected] for extra data. You can too request a demo right here.

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Tie Davidson

Tie Davidson is a 16-year veteran within the Affiliate Advertising house, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of widely known affiliate networks and cellular platforms the place he specialised in constructing scalable long-term partnerships . Tie at the moment resides in Brooklyn, NY and spends his spare time as a neighborhood meals influencer and blogger.

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