[New Feature] PII Tokenized Sending for Higher Privateness


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Final yr, we carried out a world survey of 1,000 clients throughout the US, UK, Canada, and Germany. The survey revealed that buyers had been keen to share their information with manufacturers for a greater omnichannel expertise. Practically one-third of the members anticipated personalization based mostly on their buying historical past, and 21% anticipated it to be based mostly on their identified pursuits. 27% of consumers had been most annoyed when manufacturers despatched them irrelevant content material or product messages. The message was clear — clients need personalised experiences.

Nevertheless, entrepreneurs usually discover themselves in a catch-22 state of affairs. Basic Knowledge Safety Regulation (GDPR) and the California Shopper Privateness Act (CCPA) rules require that each one types of private info must be collected, saved, and secured in a particular method to keep up information privateness.

They’ve to fulfill the next expectations:

  • Info Safety expectations equivalent to adhering to GDPR, country-specific and industry-specific rules, and organization-specific rules and limiting PII particulars which can be to be saved exterior the inner techniques.
  • Advertising and marketing expectations equivalent to entry to PII and personalization information (names, age, and so on.) to customise cross-channel communication, and sending ID information (equivalent to e mail tackle) to advertising and marketing platforms to set off buyer communications.

To beat this problem and discover a steadiness between privateness and personalization, we’ve launched a brand new characteristic known as Private Identifiable Info (PII) tokenized sending.

What’s PII Tokenized Sending?

This image explains the meaning of PII tokenized sending

PII tokenized sending is a set of configurations that allow manufacturers to have interaction clients with out storing their private or restricted information in MoEngage. It ensures that your end-customers stay utterly nameless within the MoEngage database. This helps strike a steadiness between personalization and defending clients’ information privateness.

It allows entrepreneurs to:

  • Ship hyper-personalized communication: Interact with clients with out storing or exposing their private info, equivalent to their full title, tackle, e mail ID, social safety quantity, and so on.
  • Keep compliant: Adhere to information compliance requirements whereas utilizing the MoEngage platforms and gaining clients’ belief. MoEngage’s platform is dedicated to information security compliance, i.e., it adheres to GDPR, CCPA, and SOC2.
  • Keep privateness: The PII information is just not uncovered to the MoEngage platform. The MoEngage platform fetches the PII information in real-time straight from the shopper database, makes use of it whereas sending out the marketing campaign, and drops the PII information proper after. The tip-customer’s information stays protected.

How Does PII Tokenized Sending Work?

This image shows how PII tokenisation works

  1. Entrepreneurs share a singular buyer identifier (or token) with MoEngage and different non-PII information.
  2. Segmentation is carried out as regular, and campaigns are scheduled to succeed in audiences recognized by tokens.
  3. Whereas sending campaigns, the MoEngage platform fetches PII information in real-time straight from the model’s database to ship out personalised campaigns.
  4. MoEngage exhibits the marketing campaign sending/supply particulars for every buyer in an anonymized method.
  5. No PII information is saved in MoEngage throughout this complete course of. Even campaign-sending logs are designed to not retailer any information categorised as PII.

Who Can Use PII Tokenized Sending?

  • E-commerce retailer: An E-commerce retailer can ship personalised emails to clients asking them to confirm their bank card particulars with out exposing the title or particulars to the MoEngage platform.
  • Digital pockets firm: Digital pockets corporations can ship a personalised SMS to the account holders to tell the present steadiness of their accounts with out exposing the telephone quantity or account quantity to the platform.
  • Banks: Banks can ship personalised emails to all their clients asking them to validate their info, equivalent to their social safety quantity or Aadhar card quantity, with out exposing these to the platform.
  • On-line gaming platform: An on-line gaming firm can ship a personalised SMS to its clients asking them to validate their e mail id, title, or telephone quantity with out exposing these particulars to the platform.
  • On-line vogue firm: An on-line vogue firm can ship a cargo standing e mail to the shopper informing the tackle the place the product will probably be shipped with out exposing these particulars to the platform.

Learn how to Get Began

This characteristic is out there for all clients globally. For those who’re an present buyer, attain out to your favourite MoEngage Buyer Success staff member. For those who’re new to MoEngage and need to use the PII tokenized sending characteristic, drop an e mail to [email protected]

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