Persevering with our Dedication to Consumer Alternative Billing


Posted by Paul Feng, Vice President, Product AdministrationConstructing on Android’s lengthy historical past of repeatedly evolving to offer customers and builders extra flexibility and selection, we introduced earlier this 12 months that we might start exploring expanded billing choices on Google Play by way of our consumer alternative billing pilot. On the coronary heart of this pilot is our perception that one of the best ways to supply different billing for in-app purchases is to place the selection within the palms of customers.

Pilot contributors can supply an extra billing system alongside Google Play’s billing system for his or her customers in choose nations. Our aim is to know complexities concerned in supporting consumer alternative billing for builders and customers in nations internationally  whereas sustaining a protected and optimistic consumer expertise. This pilot permits us to check and iterate on totally different implementations, and collect insights from builders and customers on their expertise to find out how this pilot would possibly evolve.

Illustration of a woman standing in front of a large phone with Google Play logo prominently featured. At her feet are stacks of coins. To the right of the phone are icons for music, video, a key, gems, and stars
Study extra in regards to the consumer alternative billing pilot right here

Associate participation and pleasure

Once we introduced the pilot, we famous that we had been beginning with Spotify as our very first associate. We’ve been working carefully with the Spotify staff and are excited to announce that this week they start rolling out an preliminary check implementation of consumer alternative billing to their customers in choose nations. We count on the expertise will doubtless evolve over time as they proceed to iterate and be taught. Spotify has introduced extra element on this rollout right here.

We’re additionally excited that Bumble has joined to associate with us in our consumer alternative billing pilot. We’re working with their groups and we anticipate their customers will start seeing this alternative in-app in choose nations within the coming months.

Allow consumer alternative billing in over 35 nations

Moreover, with robust curiosity from builders world wide, in September we opened participation within the pilot to to all builders of non-gaming apps. We offered extra element in regards to the eligibility, necessities—together with interim UX tips—and introduced that consumer alternative billing will initially be obtainable to customers in Australia, India, Indonesia, Japan, and the European Financial Space.

At present we’re excited to announce that based mostly on the optimistic response and preliminary suggestions from builders and customers, we’re increasing the pilot to customers in america, Brazil, and South Africa.

Whereas that is nonetheless early days within the pilot, we’re inspired by this preliminary response and momentum, and stay up for sharing extra within the coming months as we proceed to construct and iterate with our companions and roll out consumer alternative billing to extra customers. To be taught extra in regards to the pilot eligibility, necessities, and the right way to get began go to our Assist Heart.

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