Saying the 2022 Cellular Development Awards Winners


Co-Founder and VP of Advertising and marketing

Mada co-founded Department in 2014, masterminding the community-driven advertising and marketing technique behind the corporate’s early, explosive success. Mada at present leads advertising and marketing and new market growth for Department, and he or she stays deeply concerned within the firm’s international tradition initiatives, which have led to a number of business awards.

Dec 05, 2022

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It’s an honor for Department to as soon as once more unveil the winners of the Cellular Development Awards. Thanks to our judges who narrowed it down to simply eight winners. These manufacturers have showcased their efforts from the previous yr and exemplify the spirit of innovation and development. We’re so excited to see the place they take their manufacturers within the years to come back and we’re excited to proceed partnering with them within the New Yr.

Listed below are the winners in all eight classes:

Finest App Adoption Marketing campaign: Recognizing a extremely profitable app adoption marketing campaign.

Image showing: Branch Mobile Growth Awards Category: Best App Adoption Campaign Winner: Expedia

Firm: Expedia Group

Marketing campaign: Expedia used machine studying to extend app adoption to grasp traveler’s wants and make acceptable suggestions by Expedia’s reserving expertise. They personalised their messaging and content material for every consumer to make sure they had been rendering data most related to them as a way to simplify the consumer expertise and drive engagement. Behind every message, Expedia included a Department deferred deep hyperlink to create a seamless journey into the app.


Finest Retention Marketing campaign: Recognizing a marketing campaign delivering the perfect retention marketing campaign on cellular.

Image showing: Branch Mobile Growth Awards Category: Best Retention Campaign Winner: ancestry

Firm: Ancestry

Marketing campaign: To retain current app customers and drive consumer acquisition, Ancestry, the worldwide chief in household historical past and shopper genomics, launched a devoted electronic mail marketing campaign that includes the primary advantages of the Ancestry app with the topic line, “The Ancestry app can do this?!” Utilizing Department’s Common E mail, they had been capable of customise the CTAs and redirects all through the e-mail to create a personalised expertise for his or her customers.


Finest Total Development Marketing campaign: Recognizing manufacturers which have created new and revolutionary channels, methods, techniques, or methods to extend cellular development over the previous yr.

Image showing: Branch Mobile Growth Awards Category: Best Overall Growth Campaign Winner: Jersey Mike's

Firm: Jersey Mike’s

Marketing campaign: Jersey Mike’s launched the Day of Giving marketing campaign to drive scalable development, enhance model consciousness, and drive donations all through the month of March. The marketing campaign was promoted throughout all main channels, together with tv, offline, paid and natural social media, associates, electronic mail, textual content messages, and push notifications. Utilizing Department, Jersey Mike’s was capable of analyze the marketing campaign efficiency and determine which channels drove the very best variety of in-app conversions.


Finest Referral Marketing campaign: Recognizing a marketing campaign that has elevated app adoption and engagement by best-in-class referral campaigns.

Image showing: Branch Mobile Growth Awards Category: Best Referral Campaign Winner: GoMechanic

Firm: GoMechanic

Marketing campaign: With a purpose to create a easy onboarding expertise, GoMechanic launched a strong referral marketing campaign to develop its consumer base whereas concurrently rewarding current customers. Utilizing Department’s deferred deep linking answer, GoMechanic powered its incentive-based referral program by permitting referrers to generate distinctive Department Hyperlinks contained in the app and share them with their mates to obtain the app. Upon finishing the required in-app actions, each the brand new consumer and the referrer had been rewarded.  


Finest QR Code Marketing campaign: Recognizing campaigns which have reworked conventional offline advertising and marketing by delivering a world-class QR code expertise.

Firm: New Look

Marketing campaign: To assist drive customers from cellular internet and offline sources into the app, New Look leveraged Department QR Codes to create a seamless expertise for its in-store clients. Through the use of Department, New Look was capable of create distinctive QR codes for every retailer to incentivize retailer managers and measure efficiency on a store-by-store foundation.


Finest Natural Social Marketing campaign: Recognizing the best natural promotion strategic and advertising and marketing campaigns throughout social to drive app acquisition, engagement, and retention. 

Image showing: Branch Mobile Growth Awards Category: Best Organic Social Campaign Winner: Planet Fitness

Firm: Planet Health

Marketing campaign: As a enterprise, Planet Health appeared to interrupt into the youthful era of budding health lovers to extend their social media presence and enhance adoption of their mobile-first options. In flip, Planet Health introduced its Excessive College Summer time Go marketing campaign, or HSSP, throughout social media. By way of this, they inspired sharing, engagement with followers, and virality throughout Fb, Instagram, and TikTok. 


Finest Influencer Marketing campaign: Recognizing a extremely profitable influencer advertising and marketing marketing campaign that drove app adoption and elevated app engagement.

Image showing: Branch Mobile Growth Awards Category: Best Retention Campaign Winner: nate

Firm: nate

Marketing campaign: With a purpose to break down silos and walled gardens inside the affiliate marketing online and creator group, nate sought to create a unified purchasing answer the place creators can information their audiences to a single vacation spot as a way to assist manufacturers  get elevated consciousness, buy and affiliate fee with out cumbersome integrations or maintenance. This launched nate’s Creator Program. Utilizing Department’s superior deep linking answer, the Creator Program permits creators to seamlessly purchase followers regardless of which social entry level they arrive from.  


Finest Use of First-party Knowledge: Recognizing a profitable marketing campaign that used first-party information to ship a personalised end-to-end expertise for patrons.

Image showing: Branch Mobile Growth Awards Category: Best Use of First-party Data Winner: Domino's Pizza

Firm: Domino’s Pizza Indonesia by way of Capillary Applied sciences

Marketing campaign: Domino’s sought to transform new customers into loyal clients and enhance their common order worth or AOV whereas constantly partaking with them to remain high of thoughts. With a customer-centric strategy, Domino’s Indonesia partnered with Capillary Applied sciences to guage gaps within the current understanding of their buyer. Utilizing these insights, Domino’s Pizza was capable of execute personalised campaigns, based mostly on AI-powered insights offered by Capillaries superior CRM platform, to create a mobile-first technique that may encapsulate and encourage loyalty.  


Co-Founder and VP of Advertising and marketing

Mada co-founded Department in 2014, masterminding the community-driven advertising and marketing technique behind the corporate’s early, explosive success. Mada at present leads advertising and marketing and new market growth for Department, and he or she stays deeply concerned within the firm’s international tradition initiatives, which have led to a number of business awards.

Dec 05, 2022

Department offers the business’s main cellular linking and measurement platforms, providing options that unify consumer expertise and attribution throughout gadgets and channels. Department has been chosen by over 100,000 apps since 2014 together with Adobe, BuzzFeed, Yelp, and lots of extra, bettering experiences for greater than 3 billion month-to-month customers throughout the globe. Be taught extra about Department or contact gross sales immediately.


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