Spotify presently presents quite a lot of curated playlists for its customers, however plainly the corporate needs to take this expertise even additional. The corporate has reportedly been engaged on a brand new characteristic that can combine its iOS app with HealthKit, in order that customers could have exercise playlists primarily based on their well being information.
Spotify to offer recommended songs primarily based on HealthKit information
For these unfamiliar, HealthKit is an iOS API that lets third-party apps entry information from Apple’s Well being app. As shared by Chris Messina on Twitter, code present in Spotify’s app factors to HealthKit help coming quickly. This is able to enable Spotify to entry data corresponding to how lengthy the consumer workouts daily, their energy burned, and extra.
However why would Spotify need entry to customers’ well being information? In keeping with Messina, the platform needs to make use of this data to counsel particular songs for every particular person that can inspire them throughout exercises. “Get the proper music to your exercise,” reads a message.
For instance, Spotify might select and counsel particular songs primarily based on the varieties of workouts logged by customers and even their pace.
Get the proper music to your exercise.
This information will enable Spotify to match your exercises with what you take heed to and see what audio motivates you finest. Exercise information contains the kind of exercise, distance and tempo or pace.
In fact, each app utilizing the HealthKit API should ask customers whether or not they need to share their Well being app information or not. Which means Spotify gained’t have the ability to gather such information if customers select to not share it with the app. Nonetheless, it’s unclear how Spotify will deal with all of the well being information of customers who’ve chosen to share it with the platform.
For now, plainly the characteristic is just not out there for customers. Spotify hasn’t mentioned a phrase about it both, so we don’t know when it can develop into out there to the general public.
A poke at Apple and the App Retailer
Messina additionally famous that the most recent replace to the Spotify app for iOS has a brand new web page for managing paid subscriptions. Curiously, it now makes it clear that customers can’t make adjustments to their plans straight within the app and that the corporate “is aware of it’s not very best.”
Though there are not any particulars about it, the message looks as if a poke at Apple and the App Retailer. It’s because Apple nonetheless makes it troublesome for builders to redirect customers to deal with subscription funds outdoors the App Retailer. Earlier this month, Spotify CEO Daniel Ek shared some tweets complaining about Apple’s “anticompetitive practices.”
Again and again @Apple provides itself each benefit whereas on the identical time stifling innovation and hurting shoppers. Apple acts in self curiosity but additionally doesn’t appear to care concerning the regulation or courts, or for shopper selection.
Spotify has repeatedly taken a stand towards Apple charging a 30% fee on each sale made by means of the App Retailer. The corporate even filed a grievance towards Apple to the European Fee in 2019. In October, an replace to Spotify’s iOS app was rejected by Apple for promoting audiobooks with out utilizing the App Retailer’s in-app purchases system.
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